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Openingstijden

Op woensdagavond trappen af met een exclusieve avond: Preview Night. Op donderdag 4 april en vrijdag 5 april open van In het weekend op zaterdag 6 april en zondag 7 april van Het event vindt plaatst in de RAI Amsterdam. Dit jaar pakken we extra groot uit met in totaal bijna Mis dit niet!

Wat kan je verwachten tijdens de IAMS ? De line-up vind je spoedig hier terug.

Behind the scenes

Voor een fraaie sfeerimpressie kun je het bizarre aanbod van afgelopen jaar alvast eens bekijken. Preview Night op woensdag 3 april. Geef je e-mailadres op voor het downloaden van de folder.


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Mocht je interesse hebben in deelname aan de International Amsterdam Motor Show als exposant, neem dan contact met ons op via of mail naar info amsterdammotorshow. Registratie conform de privacyvoorwaarden.

Trend Union / Lidewij Edelkoort

In an ever changing financial world ING wanted to organise its first sales conference. Together with a team of other experts Karen managed all aspects of communications items for the conference itself as well as all follow-up items for the contact strategy with all ING branches, such as news letters and sales tools. Karen was hired as an interim head of communications in for RTL. After that she was asked to come back as marketing manager for the 2 radio stations. Together with two young and inspiring teams and in a very competitive market she developed and implemented plans to increase the market share of both the radio stations.

Examples of brand experience campaigns are: HEMA is a Dutch retail chain and has been operating for 85 years.

International Amsterdam Motor Show - 3 t/m 7 april - RAI Amsterdam

Retail companies constantly need to adapt to the ever changing market by developing new products, improving their formula and organising pilots. In Karen joined HEMA work alongside the marketing director and the food category to develop all items for the pilot of a shop-in-a-shop concept.

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From visual merchandising, instore communications to packaging design. Some parts of that pilot are now implemented in all over stores in The Netherlands. After finishing this pilot project Karen was asked to cover the role of manager marketing communications while the present one was on maternity leave.


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Karen continued to work for HEMA as interim manager channel communications, leading a team of 6 people, being responsible for internet and instore.